About Kalamata Olive

Kalamata is usually the name which springs to mind when talking about Greek olives.Kalamata,however, is both an olive variety and an olive oil producting region.Customers in the international markets have been conditioned to the commendable marketing practices of the Italian producers.Have for many hears been duped into believing that the premium oil is Italian.Almost all Italian oils,contain a percentage of Greek extra virgin olive oil.Greece sells at least 40% of its very best olive oil to Italy for blending purposes.Not surprisingly,now,the Italian packers and exporters have realised they have a surious competitor in Kalamata olive oil.The packing and its excellent quality,aroma,colour and taste have won hearts and minds in many international markets.

More particularly,the advantageous and affordable retail price of Kalamata Greek Extra Virgin Olive Oil deservedly takes its placealongside prestigious Italian and Spanish olive oils.Its a great challenge to sell Greek olive oils as we have to get it into fragmented markets,to educate consumers about its superiority compared to other oils,demostrate its benefits and the diversity of its uses.It takes patience nad prestistence to produce a quality extra virgin olive oil and a like courage and perseverance to familiarise customers with the brand in the face of stiff competition from so many other oils from Italy and Spain.Only by differentiating our product from those of other rivals and by being persuasive about its distinct qualities can a brand win orders.Customer service and correct execution of orders are also very significant factors which help to retain long term customers loyalty.The rewards are great if one love's the products.For,this attittude also sighifies that one loves one's country,its history and traditions.It is very gratifying when one sees the product accepted as equal, or even superior to other top ranking brands.